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AI search optimisation: how to appear in ChatGPT and AI Overviews
More customers now ask ChatGPT, Copilot or Google’s AI Overviews before they search. We help your business show up in those answers with the same honest approach we take to SEO: no tricks, just a site that AI tools can read, trust and quote. We work with businesses anywhere in the UK.
What actually works
Most of it is good SEO done properly, with a few extra checks for AI tools.
Clear answers on your pages
Pages that answer the questions customers really ask, in plain language that’s easy to quote.
Structured data
Your business, services and FAQs described in a format machines understand.
Crawlable by AI tools
Your site open to the crawlers behind ChatGPT, Perplexity and Copilot, not blocked by accident.
Consistent business details
The same name, address and services everywhere, so AI tools don’t get confused.
Mentions elsewhere
Listings, reviews and articles on trusted sites, which AI tools lean on heavily.
Measuring AI visits
Visits from ChatGPT, Perplexity and Copilot tracked separately, so you can see what’s working.
What Google says about AI Overviews
Google is clear that “there are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.” It adds that “you don’t need to create new machine readable files, AI text files, or markup to appear in these features.” You can read it in Google’s own guidance on AI features.
So for Google, AI visibility comes from the fundamentals: a fast, crawlable site, helpful content and accurate structured data. Anyone selling a secret formula for AI Overviews is selling something Google says doesn’t exist.
Beyond Google: ChatGPT, Perplexity and Copilot
Other AI tools use their own crawlers and search partners. Microsoft Copilot draws on Bing, so your business should be set up properly in Bing Webmaster Tools as well as Google Search Console. And your site needs to let AI crawlers in: some security settings and hosting providers block them without anyone noticing.
We check all of this, fix what’s blocking you, and make sure the pages that matter most explain clearly what you do, where you work and why customers choose you.
How we measure it
AI visibility is harder to measure than rankings, so we keep it simple and honest.
- AI referral trafficVisits from ChatGPT, Perplexity and Copilot tracked in your analytics.
- Regular prompt checksThe questions your customers ask, put to the main AI tools each month, with the answers recorded.
- Search Console and BingThe usual search data, because it still drives most visits.
Built on proper SEO
AI search optimisation sits on top of the SEO basics. If your site has technical problems, we fix those first, as part of our SEO service.
What happens when you get in touch
No sales script and no obligation. We’ll tell you honestly whether AI is the right answer for the job.
- We reply within one working daySend a few lines about your business and what you’d like to change.
- A free 30-minute callWe talk through the work, what AI could do and what it shouldn’t.
- A written scope and a fixed quoteBefore any work starts, so you know exactly what you’re getting.
AI search questions
How do I appear in ChatGPT search results?
The same way you earn a place anywhere: clear, accurate pages that answer real questions, a site that AI crawlers can read, and other trusted sites mentioning your business. There’s no switch to flip, but the basics make a real difference.
Can you guarantee we’ll be mentioned by ChatGPT?
No, and be wary of anyone who says they can. AI tools decide what to cite. What we can do is remove the reasons they might skip you and make your business easy to understand and quote.
Do we need an llms.txt file?
It’s optional. It’s a small text file that summarises your site for AI tools, and it’s cheap to add, but there’s no evidence it improves rankings, and Google says you don’t need AI text files to appear in its AI features. We’ll add one if you like, without overselling it.
What is GEO?
Generative engine optimisation: making your content easy for AI tools to find, understand and cite. In practice it overlaps almost entirely with good SEO, plus a few checks specific to AI crawlers.
Is AI search optimisation different from SEO?
Mostly not. Google says there are no special requirements for its AI features beyond normal SEO. The extra work is making sure AI tools other than Google can crawl your site, and tracking visits that come from AI answers.
See how AI tools describe your business
Send us your website address and the questions your customers ask. We’ll show you what the main AI tools say about you. We reply within one working day.