A warm, simple launch site for a privacy-first app
That Baby App helps new parents track feeds, sleep and nappies with one hand. The website had to feel as gentle as the app, explain it in seconds, and satisfy App Store requirements.
- Client
- That Baby App
- Sector
- iOS app
- Scope
- Design, build, hosting
- Live site
- thatbabyapp.com
The brief
Tired parents won’t read much. The site needed to show the app, explain what’s free and what’s paid, and reassure parents that their baby’s data stays private.
Apple requires a privacy policy before an app can be listed, and the in-app advertising needed proper disclosure.
- Show, don’t tellReal app screens front and centre.
- Honest pricingFree tracking and the paid AI assistant set out side by side.
- Store readyPrivacy policy, terms and the ad network’s app-ads.txt file in place.
What we built
A soft, warm palette and rounded type that suit the app’s tone, with the product screens doing most of the explaining.
Three pages, and the homepage weighs about 100 KB. The features grid, pricing comparison and privacy message all fit within a few scrolls on a phone.
- Feature overviewEvery tracker explained in one line.
- PricingFree and premium plans compared plainly.
- Legal pagesPrivacy policy and terms pages.
- HostingHosted and monitored by JNW IT.
Results
Measured with Lighthouse, desktop, October 2026.
Time to load is how long the main content takes to appear (Google’s Largest Contentful Paint). Under 2.5 seconds is considered good.
Search basics is Lighthouse’s technical check: titles, descriptions, crawlable links, image text and indexing. It confirms a site is set up correctly for search engines. It doesn’t measure rankings or traffic.
Performance
Accessibility
Search basics
Time to load
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